ITB Berlin’s return in 2022 gives hope to Croatian tourism industry
July 7, 2021 – ITB Berlin, which has been on a two-year hiatus due to the outbreak of the global pandemic, is expected to return, and partially as usual (live) next spring. The move is a boost to the Croatian tourism industry for which this fair is important.
As Poslovni Dnevnik / Marija Crnjak writes, ITB Berlin partially returns live in spring 2022, so a combination of a live fair, hybrid booths and online meetings will take place, ITB reported yesterday. The Berlin Fair is one of the most important for the whole Croatian tourism industry, as it is also the biggest event in the German outbound market, where the most foreign guests come from.
” With this year’s online edition of “ITB Berlin Now”, we were able to offer the industry a sophisticated alternative fair format. However, it also became clear to all of us that nothing could compare to a face to face meeting. We are therefore delighted to welcome the global tourism industry to Berlin live and physically in 2022. In addition, our extensive virtual formats which include live streaming and Digital Business Days will take the fair to a new level, combining the best of the virtual worlds, ” said David Ruetz, director of ITB Berlin.
The fair will be held from March 9-13, 2022 and will take place in three stages, before the fair there will be live meetings, after the fair there will be a virtual event called “Business Days” with virtual meetings and in direct broadcasts and the show will have physical and hybrid stands. From February 2022, access will be available to a virtual fair platform where exhibitors, visitors and media can make contact in advance and find relevant content.
In particular, on Wednesday March 9, the exhibition space in the German capital Berlin will finally open its doors to exhibitors, visitors and the media, respecting the latest hygiene rules and the safety concept that ITB Berlin harmonize with local authorities and test people beforehand. On Saturday 12 and Sunday 13 March, all residents of the Berlin / Brandenburg region wishing to travel will also be invited to the exhibition halls, where they can find ideas and inspiration for their next vacation, said ITB in a press release. declaration.
Anyone who wants to attend the ITB, but due to travel restrictions cannot be in Berlin, can join the show live by booking one of the new hybrid stands remotely.
To learn more about the Croatian tourism industry, be sure to follow our travel section.